Here is another story about who is using the net. It shows a large portion of the population in the U.S. already online. Look at the number of people who access the internet through work. That is presently Yahoo's largest market.
I don't see much future growth in the "at work" market. The trash collector isn't going to be online at work. If you look at the U.S. census data on the type of jobs that people are employed in, it will confirm this.
<<America's Most Wired Cities
Income Plays Role in Net Access
Some 75 percent of adults in Oakland, CA, regularly access the Internet, making it the most wired community in the nation, according to INTECO Corp.
"Given the large number of technology-related companies in the area and the presence of UC-Berkley, we were not surprised that Oakland ranked high on the list," said Dr. Harry Doyle, INTECO's VP Senior VP for Research. "Generally, however, growth in the number of Internet users was even faster than we were expecting, both in terms of accessing from home and those accessing from work."
INTECO surveyed 16,500 nationally representative US households in December of 1998 and found that 108 million adults, approximately 55 percent of the adult population, had accessed the Internet at least once in the previous 30 days. The December 1998 figure was up 38 percent from May of 1998 and 71 percent from September of 1997.
According to INTECO, 76 million Internet users can access from home and 51 million have access from work. Twenty-four million users have access to the Internet from schools, libraries, or community centers, and 22 million have access from a friend or relative's home, according to the research.
The research also found that 39 percent of Internet users are in the 18-34 age group and 38 percent are 35-49.
INTECO also found that of the 101.7 million households in the US, 37 percent are equipped for Internet access. Among households with annual incomes of $50,000 or more, 57 percent are equipped for Internet access. >> |
