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Technology Stocks : Browsing the Web with your Phone - General Magic (GMGC)
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To: Tom Murphy who wrote (60)2/4/1999 12:41:00 PM
From: ynot  Read Replies (1) of 70
 
Good Post. They are starting to get the point that "voice browsing" just compliments other methods AND is very vertically specific.
Last week it was known as IVR.

Problem here is that even with an IVR tree four levels deep you have to be VERY creative not to ANNOY or confuse users. When was the last time you "browsed" the web and got less than TEN sites, without really knowing what those were and having to go one more level and then possibly a lot of reading or another level? How many times did you go back to the original page and repeat the process?

Right now it is decent marketing, a hammer looking for a nail.
WHEN they get the nail, you will hear a partnership for a VERTICAL application, VERY SPECIFIC where the product will be EMBEDDED or INVISIBLE to the user.

That's what I am looking for, and it should boost revenues.
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