Here's another very interesting set of posts from AOL. It's long reading, but well worth it. Burton's explanation is wonderful!
>>Subj: Re:simple
Date: 97-02-04 15:37:08 EST
From: DSwan74017
Around 2PM today EST, a release came over on Business Wire about an outfit called Simple Technology hyping their new removable Flash Cards. Sounds like some litigation may be req'd.
Of course, the way our blessed company gives out info, these guys may already be paying NCII, and we'll find out about it next year. I go now to visit www.simpletech.com
No symbol was listed for this outfit, they must be private.
Dave
Subj: Re:"Simple Technology"
Date: 97-02-04 17:07:18 EST
From: BurtonR504
Dave,
The full release on Business Wire re: Simple Technology follows my comments.
When co's. announce they are using and developing flash memory cards consider that to be an ally talking not a competitor. NCI is not manufacturing flash memory or other storage devices (ThinSpin, n-hand [by Iomega] etc.). NCI is using flash memory or other storage devices in their product development. The more flash memory co's. that enter the market the greater the supply and cost reductions for NCI's OEM operations. This product, flash memory, and its technology is new to all of us. If you and others want an excellent description of flash memory terminology and function, visit the web site of Sandisk (Sandisk.com). That info. will help you understand the technology and how to identify allies and foes. Simple
Technology places itself clearly on the allies list for NCI.
A simple way to think of the NOS is imagine that your building a closet. Flash memory is the closet and it comes in 1,2,5,20,40 mb and a variety of sizes and shapes. The flash memory co's. put no or minimal organization into that closet. NOS is literally the drawers, cabinets, and slick, low cost organizer of that closet at very high functionality and a limitless supply of drawers, files, etc.. We don't care how many people build closets. We just want them to use our file system and the doorways in and out of that closet which take you to sound and image rooms and a master room where sound and images are all integrated. Hope this helps.
Simple Technology showcases the broadest flash product offeringavailable for digital cameras; Visit Simple Technology during PMA 97at the New Orleans Convention Center No. D211SANTA ANA, Calif.--(BUSINESS WIRE)--Feb. 4, 1997--Continuing its technology leadership position in the memory module and PC Card marketplace, Simple Technology Inc. will be demonstrating their complete flash card product line during PMA 97 in New Orleans, Feb. 20 to 23.
By offering the broadest line of flash cards available, Simple Technology is positioned to advise, educate and quickly supply the sales channel with the proper flash card for any application. Witness first-hand each flash card's capabilities and technology contrasts as Simple Technology demonstrates the cards with popular digital cameras.
Storage in a Flash Flash technology is fast becoming the ideal removable storage for innovative digital imaging, audio and video data. Current digital cameras can only store about a dozen high-resolution images.
Furthermore, without removable storage, transfer of data from the camera to desktop or notebook PCs can be time consuming and cumbersome. Flash technology (also called flash storage or flash memory) addresses these issues by providing a new standard in removable storage.
Flash technology is most commonly used in removable cards, Type II PC Card format and smaller. When a flash card is inserted into a digital camera, the camera can read and write to the flash card as if it were a floppy disk. Flash is made entirely of electronic components; there are no moving heads or rotating media to wear out or become damaged from sudden movement. In addition, flash cards draw minimal power, ensuring the maximum battery life for a digital camera.
Simple Technology's flash cards are available in several different sizes. Two popular types, ATA flash and linear flash, come in common Type II PC Cards. Other smaller flash cards, like CompactFlash and Miniature Cards, can be inserted into adapters that plug into Type II or Type III PC Card slots. For media appointments with Simple Technology executives or technical support, contact Jane Torre at 714/476-1180, Ext. 219, or stop by booth D211 located in the New Orleans Convention Center. Visit Simple Technology's Web
site at simpletech.com . --30--RMS/np CLB/np CONTACT: Simple Technology Inc., Santa Ana, Jane J. Torre, PR Manager
714/476-1180, Ext. 219 jtorre@simpletech.com
Subj: Re:"Simple Technology"
Date: 97-02-04 18:06:33 EST
From: DSwan74017
Well,well-- just got back here. I called the Co and talked to Wendy, the lady I met in person last week. She said they were aware of what the "Simpletons" (my own term :>)) were doing, and said, as you did, Burton, that this was good( in my own Simplistic terms, the more Flash providers( closet builders) the better. Actually, the more flash
USERs the better, right. I have a hard time grasping all this tech stuff, but I know I can do it if I work at it. Burton, many thanks,
I'll reread your post 14 times, then ask questions if I'm still in doubt.
Your enthusiasm and patience (apparently even with Snowman) are much appreciated.
From a comment Wendy made to me last week, it seems that she, and perhaps many others, think that this( network) medium is nothing to be taken seriously. I can understand that, but I for one take it very seriously. Without the info gleaned here, mostly from you,our own
BR, I would have been outta this stock long ago. Somehow, we need to get it across that we investors are not the enemy, or domineering OWNERS, but people who can and will help, if we can, to ensure the company's success. Too idealistic, maybe??
All for now -- Thanks again
Dave |
