Mike, from TSC:
Montgomery Tech Week:
Computer Literacy Plays
the Name Game
By TSC Staff
2/4/99 6:41 PM ET
SAN FRANCISCO -- Since
late last year, Computer
Literacy (CMPL:Nasdaq)
has been talking about
changing its name to
something that incorporates
more than just books.
And today, company CEO Chris MacAskill told a
group of about 30 attendees at the NationsBanc
Montgomery Tech Week conference that they
have nailed a new name, but for now, mum's the
word.
Why? He doesn't want to give anyone the
opportunity to buy up the URLs that are potential
misspellings of the new name. Porn sites often
snatch up those misspellings, he says, citing one
the example of Amazom.com, which is sponging off
the fame of Amazon.com (AMZN:Nasdaq).
But MacAskill apparently doesn't know porn when
he sees it. Amazom.com isn't a porn site at all, but
a "quick shop" that hawks books and flowers, and
is soon expanding to sell computers, software and
hardware. Looks more like a leech site than a porn
site.
As for any hints on Computer Literacy's new name,
it's eight letters long and invokes an image of
vastness and knowledge, says MacAskill. The
company has been experimenting with software
sales. One potential name that was killed was
iKnow.com.
Regards,
Tom
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