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Non-Tech : E*Trade (NYSE:ET)
ET 16.64+0.3%3:59 PM EST

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To: ecommerceman who wrote (4868)2/4/1999 11:47:00 PM
From: scanshift  Read Replies (3) of 13953
 
How about this idea? Keep $100 at E-Trade to see all the bells and whistles on their site that Ms. Levison, their President is so proud of. When it comes to trading, do it somewhere else!!

ETrade is ranked first by Gomez Associates for all the bells and whistles on their site, but when it comes to getting a trade executed, they are not ranked first. Datek, Waterhouse and Suretrade are when it comes to the Gomez "hyper-active" trader category. Those are traders who trade a lot and need to get a trade executed. As far as I am concerned, the only reason one trades on line is to get a trade executed. So if you can't do that, why trade at that firm?

Interesting, Gomez says that ETrade "is a popular site and can be slow during busy market hours. Turning the graphics option off helps."
How then could he ever give it a top rating, when on regular days the site is slow?
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