BANCBOSTON ROBERTSON STEPHENS Keith E. Benjamin, CFA - 415-693-3285 mailto:Keith@rsco.com Unsubscribe to: mailto:rsch_webmaster@rsco.com February 5, 1999 The Web Report – Volume 2, Issue #5
This week the NETDEX index closed at 694.6, down 5.4% over last week, and up approximately 550.2% over the same period last year. For comparison, the NASDAQ ended the week down 2.7% over last week, and up 43.4% from the same date last year.
We are again encouraged by signs of rational stock behavior, with stocks moving up and down with the market, and signs of more discrimination. With reporting season almost over, there should be weeks without fundamental news to move stocks, suggesting continued gyrations. Anecdotally, we hear of significant amounts of shares being sold by insiders among Internet companies as lock-ups expire, creating downward pressure on some stocks. Still, we expect the general trend will be up near-term, helped by further consolidation and the first wave of 1999 IPOs catching investor attention. Looking backward, most of the major content-based networks appear to have been established. Looking forward, a surprising number of companies are demonstrating new segments of commerce that are shifting to the Web. However, many companies are coming public at earlier stages with debatable market potential. Over the first half of 1999, we expect to see investor appetite tested. While we want to trade with a bias to the long side, we want to be very careful about what we hold as stocks spike up. While it is easy to be distracted by some small companies with big valuations, we must continue to focus on the big companies that continue to provide positive surprises and should justify big valuations.
AOL KEEPS SHOWING US HOW MUCH MONEY CAN BE CAPTURED ONLINE – How much activity and money will move online? AOL demonstrated the magnitude of the medium again this week, receiving a big bounty to market credit cards and acquiring MovieFone.
A RECORD $500 MILLION DEAL TO MARKET CREDIT CARDS - AOL renewed its relationship with BancOne's First USA unit in the largest e-commerce deal to date. First USA remains the premiere marketer of credit card services on AOL, AOL.com, and Compuserve. First USA is paying AOL a bounty to have access to AOL members to market its credit card packages. Moreover, AOL will be rewarded for volumes of spending using the cards at stores on AOL. The card is co-branded with AOL, offers competitive rates, and online statements. The 5 year deal is estimated to be worth $500 million or more to AOL, depending upon usage, with a guarantee around $300 million, by our estimate. This is not small. For perspective, First USA is paying $25 to reach each of our projected 20 million AOL members. We believe it could add as much as $0.01 to EPS per quarter, although we have not raised estimates yet. AOL's members have proven responsive to compelling offers, providing profit both to partners and AOL.
“HELLO! AND WELCOME TO MOVIEFONE!” AOL announced plans to acquire MovieFone, for an estimated $388 million in stock. MovieFone's 777-FILM number provides access to information on local movie times. MovieFone generates revenues through an incremental $1.50 charged on movie ticket purchases made using the phone or Web site service. In addition, MovieFone receives revenue from Hollywood studios, whose films may be featured on the service. We view this acquisition as an attractive addition to the local content offerings AOL provides through Digital Cities. Whereas Digital Cities is currently supported primarily by advertising revenues, this deal adds an e-commerce component to the model. For reference, for the September 1998 quarter, MovieFone reported $5.9 million in revenues, and a loss of $925,000, or ($0.07) per share.
CNET STOCK STARTING TO REFLECT MONSTER STATUS - CNET's stock has finally started to catch up with the group, helped by takeover activity and anticipation of results to be reported next week. The stock has appeared penalized for managing growth to achieve profitability, rather than pushing revenue growth at the expense of losing money. Over the last few quarters, CNET has successfully rolled out a commerce strategy, which has been demonstrating accelerating revenue growth. As the leading computer/technology content network, CNET receives lead generation fees as it refers buyers of computer-related products to various Web stores. Earlier in the week, it announced the acquisition of Netventures, which provides tools to help buyers design and purchase white-box or custom computers. Its other investments have paid off, including its 10% investment in Vignette, which may be worth $2.00 per CNET share, based on the expected filing range of Vignette's IPO. We believe the fundamentals now justify the stock price. The market capitalization is now $2.4 billion. We believe EPS can well exceed our $1.35 estimate for 2001, suggesting the stock price is reasonable on a classic P/E basis. However, while the company is demonstrating leverage from commerce, we expect it may increase the investment in site improvements as part of its CNET 2000 initiative and related marketing. Previously, CNET had less incentive to build traffic outside of its core base of IT professionals. Regarding CNET's attractiveness as a takeover candidate, we would not be surprised, but believe it would be unlikely. The logical buyer might be NBC, which has already helped CNET with the spin-out of Snap!, but NBC does not have the currency to easily afford such an acquisition. The Web networks, like AOL and Yahoo! could someday consider acquiring CNET, but CNET has no compelling strategic reason to sell. CNET has critical mass as an independent company, in our view.
SPORTSLINE SHINES AT THE SUPERBOWL - Super Bowl XXXIII proved big for SportsLine, which received approximately $800,000 in sponsorship revenues from 7 major advertisers for its coverage of the event. Advertisers included Philips, IBM, Budweiser, Mercedes-Benz, Pepsi-Cola, Career Path, and Sports Collectors Club. SportsLine also posted a record-breaking day in merchandise sales following the Super Bowl, with more than 1,100 orders placed. Looks like those Denver fans couldn't wait to get their hands on Elway t-shirts, pins, hats and other memorabilia, featured in SportsLine's Sports Store. As the football season ends, we expect NBA and NCAA basketball will help continue the traffic momentum. March Madness is just around the corner. While the company still must cover some ground to catch up with category leader ESPN.COM, we believe its newly launched distribution deals with AOL and Excite will help boost traffic and the stock this quarter.
E-Tailing Update – mailto:lauren_cooks_levitan@rsco.com E-TAILERS HIGHLIGHT SUPER BOWL SUNDAY – While football fans turned to Sportsline during commercials, we found entertainment and insight into trends. We are big fans of the Budweiser frogs, lizards, and now lobsters. However, the Web award goes to Victoria's Secret and its subtle advertisement for its Web site, which received over one million hits within the hour following its first Super Bowl commercial. The 30-second spot announced the live Webcast of a Spring Fashion Show on victoriassecret.com. We believe many retailers will be able to capitalize on big brands with the right Web spin. Certain categories, like fashion, are unlikely to yield Web-based competition. Other retailers bringing catalogs to life include Gap.com. This week's example just highlights that the mass-market shift to shopping online is continuing to ramp past Christmas 1998.
THE BIG PICTURE - The Internet companies appear to be taking mind share and revenues from existing media and commerce companies, while creating some additional value through efficiency of the Web. Thus, our benchmark for valuation remains those non-Internet companies that have been around long enough to allow calculation of value based on current earnings.
This week the market capitalization of the 50 companies in the NETDEX index is approximately $227.0 billion. This compares to the top 20 media companies, which have a combined market capitalization of approximately $450.1 billion. In the retail category, Wal-Mart's market capitalization is approximately $ 185.9 billion.
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Rating 2/4 1/28 1-Wk 52-Wk Chg Chg High 52Wk Hi 1/28 - to 2/4 2/4 Price Amazon AMZN BUY 118 122 7/8 -4% 199 1/8 -40.7% Am.Online AOL SBUY 169 174 4/9 -3% 177 1/2 -4.8% CMG CMGI LTA 121 116 4% 155 -21.9% CNET CNET BUY 138 91 1/8 51% 154 3/4 -10.9% Dig.River DRIV BUY 43 1/3 50 3/4 -15% 61 3/8 -29.4% DbleClick DCLK BUY 96 1/2 94 7/8 2% 114 5/8 -15.8% Ebay EBAY BUY 239 292 5/8 -18% 321 -25.5% E*Trade EGRP BUY 53 1/2 49 3/4 8% 66 3/7 -19.5% Excite XCIT NR 101 1/5 116 -13% 125 -19.1% Gemstar GMSTF BUY 66 58 4/7 13% 69 5/8 -5.2% Getty GETY BUY 20 4/9 19 3/8 5% 28 1/4 -27.7% Lycos LCOS BUY 129 3/8 123 1/8 5% 145 3/8 -11.0% NetGrav. NETG BUY 20 1/4 26 4/5 -24% 32 1/2 -37.7% Net.Sols. NSOL BUY 199 7/8 215 -7% 260 3/8 -23.2% NewsEdge NEWZ MP 11 1/3 11 5/8 -3% 19 3/4 -42.7% N2K NTKI MP 16 1/4 15 7/8 2% 34 5/8 -53.1% Onsale ONSL BUY 45 46 4/7 -3% 108 -58.3% Prev.Trvl. PTVL BUY 29 5/8 24 3/4 20% 44 -32.7% Infoseek SEEK MP 72 84 -14% 100 -28.0% SptsLneUSA SPLN BUY 38 35 3/4 6% 50 1/2 -24.8% TicketMaster Online CitySearch TMCS BUY 56 3/4 64 -11% 80 1/2 -29.5% Yahoo! YHOO BUY 337 367 3/4 -8% 445 -24.3% NETDEX Index NETDEX 694.63 734.30 -5.4% N/A 550.2% KEBDEX Index KEBDEX 879.03 927.09 -5.2% N/A 714.5% NASDAQ Composite Index COMQ 2,410.07 2,477.34 -2.7% N/A 43.4%
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(1) Change based on last 12-month's performance.
Source: AT Financial Information and BRS Estimates
BancBoston Robertson Stephens maintains a market in the shares of Amazon.com, Cisco Systems,CMG, CNET, Preview Travel, Digital River, DoubleClick, eBay, E*Trade, Excite, Gemstar, Getty, Infoseek, Lycos, NetGravity, Network Solutions, NewsEdge, N2K, ONSALE, Preview Travel, SportsLine, TicketMaster Online-CitySearch, Yahoo! and has been a managing or comanaging underwriter or has privately placed securities of Digital River, eBay, E*Trade, Excite, NetGravity, ONSALE, Preview Travel, TicketMaster Online-CitySearch and SportsLine within the past three years.
For additional information, call your BancBoston Robertson Stephens representative at (415) 781-9700.
(1) Change based on last 12-month's performance. Source: AT Financial Information and BRS Estimates
Rating Definitions: The following are basic definitions for our recommendation ratings.
Strong Buy – Rating for a stock, which we believe could have significant, positive price movement near-term. Therefore, we would be aggressive buyers of the stock. Buy – Rating for a stock, which we recommend buying, however believe there may not be near-term news or events to move the stock price. Long-Term Attractive – Rating for a stock, which we believe could have long-term value, however we would not necessarily recommend buying. Market Performer – Rating for a stock, which we believe will perform at, or below, market levels.
BancBoston Robertson Stephens maintains a market in the shares of Amazon.com, CMG Information Services, CNET, Dialog, Digital River, DoubleClick, Ebay, Inc., E*Trade, Excite, Gemstar, Getty, Infoseek, Lycos, Microsoft, NetGravity, Netscape, Network Solutions, NewsEdge, N2K, Onsale, Preview Travel, SportsLine USA, Ticketmaster/CitySearch, and Yahoo! and has been a managing or comanaging underwriter for or has privately placed securities of Digital River, Ebay, Inc., E*Trade, Excite, Onsale, SportsLine USA and Ticketmaster/CitySearch within the past three years.
FOR ADDITIONAL INFORMATION, PLEASE CALL YOUR BANCBOSTON ROBERTSON STEPHENS REPRESENTATIVE AT (415) 781-9700.
Unless otherwise noted, prices are as Thursday, February 4, 1999.
The information contained herein is not a complete analysis of every material fact respecting any company, industry or security. Although opinions and estimates expressed herein reflect the current judgment of BancBoston Robertson Stephens, the information upon which such opinions and estimates are based is not necessarily updated on a regular basis; when it is, the date of the change in estimate will be noted. In addition, opinions and estimates are subject to change without notice. This Report contains forward-looking statements, which involve risks and uncertainties. Actual results may differ significantly from the results described in the forward-looking statements. Factors that might cause such a difference include, but are not limited to, those discussed in "Investment Risks." BancBoston Robertson Stephens from time to time performs corporate finance or other services for some companies described herein and may occasionally possess material, nonpublic information regarding such companies. This information is not used in the preparation of the opinions and estimates herein. While the information contained in this Report and the opinions contained herein are based on sources believed to be reliable, BancBoston Robertson Stephens has not independently verified the facts, assumptions and estimates contained in this Report. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions contained in this Report. BancBoston Robertson Stephens, its managing directors, its affiliates, and/or its employees may have an interest in the securities of the issue(s) described and may make purchases or sales while this report is in circulation. BancBoston Robertson Stephens International Ltd. is regulated by the Securities and Futures Authority in the United Kingdom. This publication is not meant for private customers.
The securities discussed herein are not FDIC insured, are not deposits or other obligations or guarantees of BankBoston N.A., and are subject to investment risk, including possible loss of any principal amount invested. Copyright * 1999 BancBoston Robertson Stephens |