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Strategies & Market Trends : Rande Is . . . HOME

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To: melinda abplanalp who wrote (2933)	2/5/1999 11:42:00 AM
From: Rande Is	Read Replies (2) of 57584

Yeah, you can't beat Eddie Bauer. The company already announced that it was wanting to change its stock symbol to reflect their biggest division. Spiegel has taken a backseat to Eddie Bauer. So I expect the symbol change to be something like EDDI. When that happens the near sighted masses will discover it, IMO. Then look out. This is one of the few e-commerce companies that are really making an impact in the retail world. If I were Abercrombie and Fitch [another favorite] I would be looking to make some major changes to assure I didn't lose too much internet market share to Eddie Bauer. Amazon is huge because Amazon was there first doing it. BAMM and BKS and BGP are all trying to compete, but Amazon has too far a lead. I think the same will happen with EDDI or whatever they will call it. Rande Is

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