Jack,
I had this thought. If I* is about staying in touch, what other products that are pricey do effectively the same thing and what price is the general public paying for that convenience?
Then a commercial came on TV for GM's OnStar. GM's answer to staying in touch while you are limited to your car. Attached is a link to its pricing:
detnews.com
Now, we hear from OnStar that in the 1998 model year, when they expanded the service to Chevrolets, GMCs and other General Motors Corp. vehicles, that the total "dealer transaction price" (hardware charge of $895 plus installation costs) "averages $1,300." (You still have the ongoing cellular phone charges of a minimum $22.50 a month, too.)
Your price may be higher or lower than that $1,300. An OnStar spokeswoman explained the installation price is variable because of different labor rates at car dealers across the country. We checked a few dealers and found OnStar selling for $1,100 at Dalgleish Cadillac-Oldsmobile in Detroit and for $1,995 at Hubacher Cadillac in Sacramento, Calif.
So a GM customer can pay an I* price for a car phone. And they are marketing up and down the product line indicating demand for the product. Compare that to the I* phone which goes with you and no cellular dead spots, like Big Sur, CA or a million other wholes in the Cellular/PCS systems. And I'd say the I* phone is a better value.
GM believes if they build they will come...maybe I* can achieve its goals, too.
Later, (-8 Dennis 8-)
P.S. I have no dry powder, but I am hanging on down around 30%...'cause if GM can get car phone units, I* sure can, too!!! |
