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Technology Stocks : Roaring Internet Stocks

YHOO 52.58

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Jun 26 5:00 PM EST

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To: Dr. Stoxx who wrote (1068)	2/5/1999 2:32:00 PM
From: Caravan	Read Replies (1) of 1530

Industry news that should be a big plus for AHWY Internet Radio Listening Penetration Doubles in Just Six Months Arbitron/Edison Media Research Study Also Shows Significant Growth In Internet Access And A Strong Showing For E-Commerce ATLANTA--(BUSINESS WIRE)--Feb. 5, 1999-- A study released by The Arbitron Company and Edison Media Research shows that Internet radio broadcasting continues to be a fast-growing medium. The survey of Arbitron diarykeepers also presented both the challenges and opportunities that the Internet presents for radio broadcasters, particularly in the much-talked about arena of e-commerce. An update to the benchmark Internet radio listening study that Arbitron and Edison first conducted in July 1998, this Internet and E-commerce study is being presented today at the Radio Advertising Bureau Marketing Leadership Conference in Atlanta. This latest edition of the Internet Listening Study examines how radio listeners utilize the Internet, who is listening online and what potential e-commerce represents for radio as an advertiser-supported medium. Some 1,350 Fall 1998 Arbitron diary keepers were interviewed for the study. ''Radio and E-commerce'' provides stations with a clearer understanding of the impact Internet audio is having on radio listening levels, what radio stations will need to do to enhance their Web presence and what categories represent the most profitable opportunities for radio station e-commerce. Key Findings: Internet Access and On-line Radio Listening is booming! The study found that both Internet access and listening to radio and other audio programming have grown rapidly over the past six months. Key findings: - On-line access is burgeoning. Currently, 41% of all Americans have access to the Internet, either at home or at work. (An additional 9% of Americans access the Internet through schools and libraries.) This is up significantly from the 30% home/work Internet access figure reported in the first Arbitron/Edison Internet Listening Study conducted in July 1998. - Median time spent on-line is holding steady at 4 hours per week at-home, and 3.4 hours per week at work. This finding indicates that increased Internet traffic is almost entirely due to new users signing on in the last six months. - On-line radio/audio listenership penetration has doubled in six months. Currently 13% of all Americans say they have listened to radio on the Internet. Six months ago, only 6% of the participants in our survey said that they listened to radio on the Internet.

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