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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY
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To: Pied Piper who wrote (2105)2/5/1999 6:31:00 PM
From: Rande Is  Read Replies (2) of 2489
 
"Good old Rande" has not abandoned anything, Mr. Piper. I am trading like everyone else on SI and doing quite well, thank you. If you read the above header, you will see the URL which links to where I can be found regularly...called the HOME thread. Today, I went to the FISHING thread most of the day, a safer place in a down market.

Anyone wishing to converse with me can find me there. Many dozens have stopped by to say hi or sent PMs to convey their thanks. I have written all I care to write on this subject, much of which can be found by doing a subject only search on the HOME thread for PRFM.

My take: The MAJOR launch was disrupted by party crashers...so instead of seeing a SIEB like move we had a great big fight with shorts and we gave up some potential profits. We had the launch as promised, we had the news releases and we had the CEO on CNBC just like we had originally hoped when I started this thread.

But who could foresee the short attack? ...or the LATE PR? ...or the stupid stinky smelly Reuters articles? ...or the negative light all of this would cast on launch of the terrific website and on the CNBC interview? And who could have imagined that the company would try to pass off a few ad purchases as major portal "deals"?

The momentum of everything to do with PRFM . . .changed.

In my opinion as a trader, the stock has reached the point of diminishing returns from any more "expected" or conceivably momentum changing PR. And looking as objectively as one can describe an ex-girlfriend, I will need to be re-convinced that there is a strong upside potential based on some anticipated event, before I will turn my head again.

So what would get me to believe there is another chance to see the other side of 20?

A few quarters of positive earnings and a talented experienced CFO appointment; extraordinary Valentines Day sales from new e-commerce contribution; REAL portal "deals" or partners. We were told the company would define itself as an international retailer of fragrances, but that is not expected until late in the year, according to company press releases.

I expect a long time before these things come to pass. . .if ever.

Rande Is

NOTE: This is not a recommendation to buy or sell any stock at any time. Do not buy, sell or short-sell any stock based on the recommendation of any person. Do your OWN DD. Seek investment advice from a licensed registered securities broker. I am a private investor/trader currently holding zero shares in PRFM. I have never received compensation for the promotion or demotion of any stock at any time.
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