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Biotech / Medical : Duramed (DRMD) Synthetic Estrogen Product
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To: Doug Bean who wrote (876)2/5/1999 6:50:00 PM
From: erin4  Read Replies (2) of 1837
 
I am a physician and I was talking with an American Home Products pharmaceutical rep the other day. He knew that Duramed is close to getting approval for Cenestin to compete against their Premarin. He sounded like AHP has briefed all their reps about this possibility and he was fast to point out that Cenestin is not a generic Premarin but "a separately branded product similar to but not premarin". This will probably be AHP's marketing approach to keep as much of the market for themselves. Duramed can point out that Cenestin is made from yams while Premarin is made from horse urine. Also that Cenestin is a purer product.
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