SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Non-Tech : E*Trade (NYSE:ET)
ET 16.40+0.2%3:59 PM EST

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: HIA who wrote (5002)2/7/1999 12:53:00 AM
From: DD™  Read Replies (4) of 13953
 
E*Trash set itself up for the harsh criticism that largely has eluded other brokers. E*Trash has aggressively touted its stateless technology architecture, which was designed to bypass areas of the system that don't work, at one point saying that it should abolish systems failures.

E*Trash also made the mistake Wednesday of saying on CNBC that the problem was fixed when customers still were unable to trade.

If you are going to make a statement that something is fixed, you've got to make damn sure that it is because that's your credibility. You can brag about what you're going to do, but performance is proof of pudding. People can be understanding to a point but they're not understanding of false promises.

Etrash promotes fast and easy trading, luring customers with glitzy ads that talk of trades executed in seconds. They better deliver what they promise, or more suits will follow.

DD
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext