Modem Media . Poppe Tyson (Nasdaq: MMPT) Message Board

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Technology Stocks : Modem Media . Poppe Tyson (Nasdaq: MMPT)

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To: R Michael Frank who wrote (216)	2/7/1999 9:28:00 AM
From: Mohan Marette	of 821

HEROES -'Fool' On Modem Media. Online advertising firm Modem Media.Poppe Tyson (Nasdaq: MMPT) jumped $29 to $45 after selling 2.6 million shares at $16 per stub amid a hectic day for initial public offerings. The company's client list runs the gamut from today's Internet darlings, such as E*Trade Group (Nasdaq: EGRP), to corporate titans from yester-year, such as J.C. Penney (NYSE: JCP). With some nice support on the sidelines from 53%-owner True North Communications (NYSE: TNO), Modem Media looks poised to storm the advertising playing field at a time when the industry's near-term growth prospects look quite bright. Lending support to the rosy outlook for advertising today was Morgan Stanley Dean Witter, which raised its rating on Ogilvy & Mather and J. Walter Thompson parent WPP Group (Nasdaq: WPPGY) to "outperform" from "neutral" based on the strong U.S. economy, sending that company's shares up $2 1/16 to $77 13/16.

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