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Microcap & Penny Stocks : PLCO Internet collectables, childrens toys...etc
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To: Gennaro who wrote ()2/7/1999 2:03:00 PM
From: Rande Is   of 1296
 
So what Play Co Toys appears to be is:

1. A traditional bricks and morter toy, collectible and educational game retailer with 25 stores as of year end 1998.

2. An E-Commerce retailer with 2 different e-commerce sites. One for selling collectible dolls, toys, etc. at playcom.com. And a second at whypayretail.com that sells toys at a discount, directly to the public. Dumping of some old inventory and selling new product as well.

3. A rapidly expanding toy retailer with a new store model that is greatly contributing to the company's bottom line as evidenced in the recently released financial report. They have opened, if I recall, about a half dozen or more stores in 1998. And have signed 8 leases for new openings throughout 1999, with even more sites being considered for further expansion.

4. And while all this is going on, the company is showing positive earnings, impressive same store sales improvement and a growing revenue base.

5. On the down side, there are quite a bit of shares floating around, despite the tiny float shown on Yahoo. This is due to preferred shares and warrants that will convert some time in the next few years into common shares. Also the company FILM owns the majority of shares in PLCO and has been the controlling voice in the company since the acquisition. [They seem to be doing a fine job in building the company up, so far]

So the long term picture, while being good, will be diluted somewhat.
The near-term picture is one of valuation. What is the company really worth now that the new earnings report is out? And will investors see the new valuation to be, once the two e-commerce websites are completed and operating? And the biggest long-term question and perhaps the most important of all. . . what efforts are being made by the company to re-join the Nasdaq? And when could we expect an announcement requesting such action?

Rande Is
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