BS Newswire, Feb 7, 1999
-- WRLB & Associates Corporation -- has announced plans to acquire the Website and Internet development corporation Higher Source for an undisclosed fee. "Higher Source has proven its commitment to strange mind-control cults and UFO religions," said WRLB & Associates Chief Technology Officer “Dusty”, "Their willingness to kill themselves for the sake of their technology is the kind of dynamic that WRLB & Associates wants to promote."
In conjunction with the acquisition, WRLB & Associates announced a new program called "Active Cult", which is expected to be in place by late 1999. Active Cult aims to make the use of WRLB & Associates technology more of a religion-driven decision as opposed to a technology-driven decision.
I.P. Freely , who writes about the industry in his PC Weak column "I.P. Freely Knows" responded enthusiastically to the announcement. "This really raises the stakes for Internet development. AO.L may be content to kill its own products, like AO.L Release 3.0, but WRLB & Associates is willing to kill its own developers and maybe even some customers.
An AO.L employee, who asked to remain anonymous due to the fact that the whole issue was "extremely silly," said that "AO.L is committed to the future of the internut and we are an important part of that future." He added that,"AO.L is not interested in promoting suicide. If you want to talk about promoting suicide, talk to WRLB & Associates's ISP's. Can you say “Brewski #8?"
Reaction amongst Active Cult beta users was generally positive. Ben de Miover, CIO for a large company which recently switched its operations from the AO.L to Active Cult, explained,"Cult is really cool because you can play Quake in, like, a drunken haze."
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