I'd like to share a few thoughts about SATH and their future.
First off, I hold a minor short position, keep that in perspective.
Congratulations to the old-time "longs" on SATH, well done ! A ten-fold increase in share price is certainly something to be proud of. Here's a chart six month chart:
bigcharts.com
This shows that the "good news" is generously priced into the share price.
But lets focus on SATH's core business, they sell product, right ? Next stop, lets go to their website and take a look at what they own for resale. Obviously this changes day-by-day, so here's a link that shows "the whole store" so to speak:
shopathomeonline.com
This should show everything in the store, I did a search after clicking the space bar in the search window, and you can "go to the next page" and check out everything.
From a retailer's perspective, the merchandise mix is the bottom line, and from what I've seen, I'd remain a bit sceptical that ANY future parnerships, cross-promotion, or live internet video-on-demand, could increase sales levels of these products significantly. Most of this is end-run, over-hyped & market saturated smarf.
The one announcement that would trigger a buy on SATH would be a change to an auction format with very low reserves, a complete overhaul of their purchasing department, and an announcement that the company was repurchasing at least 10% of their shares annually.
Just my 2 cents.
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