MSGI Signs Internet Deal with Broadway Giant
NEW YORK--(BUSINESS WIRE)--Feb. 8, 1999--Marketing Services Group, Inc. (Nasdaq: MSGI - news), an integrated
marketing and Internet services industry leader, today announced that its Pegasus Internet, Inc. subsidiary has formed an alliance with DSBroadway Production
giant Cameron Mackintosh for extended internet application development.
This exciting relationship reinforces Pegasus' role as the leading online provider for the Arts and Entertainment world.
Cameron Mackintosh is the Producer for all US Broadway and Touring productions of Les Miserables, The Phantom of the Opera, Miss Saigon, and Matthew
Bourne's Swan Lake.
Cameron Mackintosh Limited in London produces and manages all European West End and touring productions of Les Miserables, The Phantom of The Opera,
Miss Saigon, Oliver!, Martin Guerre, and Oklahoma! In Australia, Cameron Mackintosh Pty. Limited produces all productions of Les Miserables, the Phantom of
the Opera, Miss Saigon, and Rent.
Pegasus will develop dynamic content administration tools for Mackintosh sites, and will provide Web development, hosting and e-mail list management for all
Cameron Mackintosh productions, with possible future plans for intranet and online ticketing application development. These high-profile, highly trafficked
Broadway sites are slated to join the Pegasus Ad Network.
Alan Wasser Associates provides general management, booking, marketing and technical production services for all of Cameron Mackintosh's North American
productions (with the exception of Cats), and will supervise and oversee Website management and development on Mackintosh's behalf, in cooperation with
Pegasus.
Pegasus Internet, Inc. (www.pegasusinternet.com) is the premier provider of Web services and related technological solutions to the arts and entertainment
community and has developed sophisticated online merchandising, ticketing and event management systems for some of the most prominent event-driven
organizations in the world.
Marketing Services Group, Inc. (www.msginet.com) provides direct marketing and database marketing, telemarketing and telefundraising, media planning and
buying, interactive fulfillment, Web development, online consulting and e-commerce to more than 1,000 clients worldwide.
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