Just in Time for Valentine's Day & Due to PopularDemand AOL Launches Love@AOL Photo Personals on World Wide Web
February 8, 1999 02:09 PM
VIENNA, Va.--(BUSINESS WIRE)--Feb. 8, 1999--
Online Romance Takes Off; Love@AOL Sees Record Growth in 4th Quarter
More Than 150,000 Personals Online, Largest Collection of Photo Personals in Cyberspace Available Free on AOL & AOL.COM
How to Place & Search Online Personals -- It Works!
Just in time for Valentine's Day and thanks to popular demand, Love@AOL, America Online's exclusive romance area, announced today it will make its Photo Personals collection available to all of cyberspace via AOL.com, AOL's Website and the most popular consumer site in cyberspace.
The launch of the Love@AOL Personals on the Web strengthens Love@AOL's position as the LEADER in online romance content and positions it for continued growth as it prepares to unite more couples around the world than ever before.
Until now, only AOL members were able to search, browse and post in the Love@AOL Photo Personals database, the largest collection in cyberspace with more than 150,000 profiles and with 1,000 more being added every day. Now, Love@AOL personals will be accessible to everyone in cyberspace meeting the unprecedented public demand for online romance.
"Love online is truly a phenomenon. It makes real sense that today the real singles scene can be found in cyberspace -- it's free, easy, convenient and most importantly it works!" said Bill Schreiner, Executive Director of Love@AOL. "It used to be that your friends decided who they thought you would like and set you up. Now, YOU decide."
"Now, after the success of the movie "You've Got Mail" with Tom Hanks and Meg Ryan, and with Valentine's Day approaching, looking for love online is more popular than ever," Schreiner added. "It turns out what happens in the movies happens online every day -- there are success stories across the country and the numbers are staggering."
Record Growth
Love@AOL has fast become the single most popular original content site on America Online continuing to break usage and site activity records in every category. This quarter alone, the number of personals on Love@AOL grew more than 75% this quarter from 81,400 to a record breaking 150,000.
The number of unique visitors to Love@AOL increased 102% this quarter to a total of more than 1.7 million unique visitors in the month of December.
Online Kisses & Hugs
Love@AOL is bringing people together every day through personal ads, chat rooms and unique products found only on AOL like the InstaKiss , InstaHug and InstaRose. AOL expects more than 2.5 million online kisses, one million cyber hugs and one million virtual roses will be sent surrounding Valentine's Day. These unique products are available at Keywords: InstaKiss, InstaHug and InstaRose.
The comfortable and relaxed environment of Love@AOL, its fun and unique content and programming plus the interactive nature of the online medium makes Love@AOL the ideal meeting place in cyberspace.
"Real Life" Couples Who Met & Fell in Love Online
Love@AOL staffers receive hundreds of emails each week from satisfied members who have made friends, found a soul mate, found romance or just had fun using Love@AOL. Love@AOL estimates that more than 6000 marriages have taken place between people who have met online not counting the tens of thousands of romances and friendships that have blossomed as a result of people meeting in Love@AOL.
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