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biz.yahoo.com
Intel cuts prices on low-cost Celeron chips
PALO ALTO, Calif., Feb 8 (Reuters) - Intel Corp. (Nasdaq:INTC - news) on Monday cut prices on its Celeron
microprocessors -- as much as 24 percent -- as the world's largest chip maker turns up the heat on much smaller rival Advanced
Micro Devices Inc. (NYSE:AMD - news).
Intel, which recently introduced faster Celeron chips, cut the price of its 400 megahertz Celeron chip 16 percent to $133 from $158. The 366 Mhz chip was cut 24
percent to $93 from $123; the 333 Mhz Celeron was reduced 19 percent to $73 from $90 and the 300A Mhz was cut 11 percent to $63 from $71.
The moves by Santa Clara, Calif.-based Intel are signs of an aggressive move on its part to win back market share in the low-end of the PC market that it lost to
AMD in the past 12 months.
Last week, AMD, of Sunnyvale, Calif., said it would probably report a first-quarter operating loss, due principally to aggressive Intel price cuts.
Intel had planned, analysts said, to cut prices later in the month but moved them up. Intel was at first caught flat-footed when sales of PCs costing less than $1,200
exploded. It rushed out the Celeron but found the chip panned because of its sluggish performance.
In the past month, Intel rolled out a newer Celeron chip with extra memory that enhances its performance and has been better received by customers and PC
reviewers.
Intel stock was up $5.44 to $133 in late trading. |
