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Non-Tech : Auric Goldfinger's Short List

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To: Ben Wa who wrote (1467)2/8/1999 6:23:00 PM
From: Sir Auric Goldfinger  Read Replies (3) of 19428
 
As has been whiskey sippin dude"The Net Is a Congenial Spot for Stock Touts
By GRETCHEN MORGENSON

NEW YORK -- While the broad market indexes hardly budged last week, shares of a
group of lesser-known companies, including J.B. Oxford Holdings and Siebert
Financial, were the stocks double or more in the course of a day on no news
whatsoever.

What or who was behind the moves? The "what" is the Internet. Siebert Financial, a
discount brokerage firm in New York, and J.B. Oxford, a rival in Los Angeles, got hot
because they are both on line.

Siebert ran from $19.125 on Monday to $49.50 on Wednesday, then dropped back to
$35.125 at week's end. J.B. Oxford, which is, by the way, under investigation by the
Securities and ExchangeCommission for possible market manipulation, closed on
Wednesday at $12 and on Thursday made a high of $25.75 before ending the week at
$11.75.

More interesting is the "who" behind the activity. It seems to be "Merlin," a man posting
stock picks in an Internet chat room called trading-places.net.

Outside of cyberspace, Merlin is a Scotsman named Chris Rea, 45; he is pictured on
the Web site aboard a yacht. Rea said on Friday that he founded Trading Places last
September. It is a Web sitefor day traders, the histrionic types who furiously buy and
sell stocks through the day. He calls the company a "facilitator of trader training and
trader communications on the Internet."

In less than six months, Rea said, he has drawn 817 members to his site who pay $279
a month to get instruction in day trading and access to Merlin's stock picks.

But Rea's reach also extends to thousands of people who learn of his picks indirectly,
from friends orother traders. Net watchers say that helps explains the violent moves in
stocks he pushes.

Before the market opened on Friday, Rea said, he recommended Omega Research, a
Miami makerof financial analysis software. The stock was at $5.25. "Within half an
hour, it ran to $10," he said. Never mind that the stock fell back to $7.125.

"Right now we're promoting IMON," Rea added on Friday morning. That's the ticker
symbol for Imaginon Inc., a small software maker in Greer, S.C. "We made it rock,"
Rea said. The stock rose 25 percent that day.

On-line investing is rife with dubious characters, Rea said; by contrast, he added, "we
see ourselves as being the white knight in this industry." Still, one member of his site who
is a professional trader says that the enthusiastic Rea rarely tells people when to
sell -- a problem, given that the stocks inevitably fall after their spikes.

Rea declined to discuss his background, other than to say that he was a trader for years
in London, moved to Spain and then came to the United States 10 years ago. Five
years ago, he was in thebusiness of designing and producing mailers for car dealerships.
He is not a registered broker.

As essentially a publisher of financial information, he is generally exempt from regulation.
Only if he were found to be buying ahead of his customers or taking money from
the companies whose shares
he recommends would he be subject to regulators' wrath.

He says he does neither. And indeed, Trading Places is filled with effusive testimonials
to Merlin's magic.

So this is the way we live now. Thousands of people from all over the nation buy stocks
on the advice of a stranger known only by his alias and a blurry picture. Strange days.
Strange days, indeed.

Related Sites
These sites are not part of The New York Times on the Web, and The Times has no
control over their content or availability.

J.B. Oxford Holdings

Siebert Financial

trading-places.net "

Ok kiddies, you think this guy and his buds are not front running you? Tell that to the
SEC who thinks this stuff is a violation of the 1933 Act. This stuff is the cyber equivelant
of tout sheets. You're all stupid sheep and will pay for this impulsive move. See you on
the offer.
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