MKTW taps Schwab for Marketing Director....news.
MarketWatch.com Names Richard Yang Marketing Director
SAN FRANCISCO, Feb. 8 /PRNewswire/ -- "...MarketWatch.com, Inc. (Nasdaq: MKTW - news; cbs.marketwatch.com), a leading Web-based provider of comprehensive, real-time business news, financial programming and analytic tools, added another name to its roster of accomplished executives, announcing today that Richard Yang has joined from Charles Schwab Corporation. Mr. Yang will serve as marketing director, overseeing all aspects of the company's brand development, advertising strategy, and direct marketing programs.
''Our mission is to produce the premiere financial site on the Internet. To help accomplish this, we are thrilled to have Richard's experience in brand marketing and his familiarity with financial and Internet platforms'' said Michele Chaboudy, Vice President of Marketing. ''Richard's distinguished track record and his understanding of multi-level marketing make him a tremendous asset to our organization.
Mr. Yang brings strong experience in both traditional and Web marketing to MarketWatch.com. At Schwab International, he was senior marketing manager, in charge of new product and market initiatives, as well as development and evaluation of Internet strategies. Previously, Mr. Yang was associate marketing manager at Clorox Company, where he developed and implemented pricing strategy, distribution, and product launches. He began his career at Montgomery Securities and has held various positions at Pepsico Foods International and KMG Group. Mr. Yang holds an MBA degree from Harvard Graduate School of Business Administration and has dual Bachelor's degrees in economics and history from the University of Pennsylvania and economics from the Wharton School of Business..."
source: © Monday February 8, 1:36 pm Eastern Time 1999 biz.yahoo.com |
