February 6, 1997
<center>FRANKLIN TO OFFER PREMIER TECH SUPPORT VIA 900 LINES
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Westlake Village, CA.> Franklin Telecom announced today that it will offer Premier Tech Support for Internet technical support, effective immediately, via 900 number service. By calling 1-900-555-7755, customers will receive immediate assistance from highly trained professional technicians.
According to Frank Peters, Franklin's President & CEO, "With shrinking margins leaving less money available for support, consumers often wind up short-changed. With all too many companies, the normal experience in making a tech support call is an excessively long 'hold' time before reaching an overworked technician who is trying in vain to keep up with an overwhelming volume of calls. What's more, the calls are often simple questions which can be answered in one or two sentences mixed in with the occasional technically challenging problem which can tie up the support person for lengthy periods. . . while YOU are holding!"
900 number service can provide the answer. Don Morse, Franklin's Manager of Technical Support Services, explains, "900 support is the future of customer service in the computer industry. Basically customers fall into three categories. The most experienced users can generally solve most issues themselves. Less experienced users can still call Franklin for their questions involving basic installation and configuration. Callers requiring more extensive help, such as 'How do I set this up to do this thing in Windows?' which has nothing to do with the product we sell, can now be referred to the 900 service."
Morse continues, "At the 900 number, the caller will reach a top notch technician who can quickly and skillfully guide the user to the desired solution. The user controls the cost by limiting the length of the call. Furthermore, the technician is trained to expedite the call. Most can be handled in less than ten minutes. Business customers who realize that time is money recognize that the efficiency of the 900 service can save them substantial amounts of time & money."
"In addition," Morse adds, "with Franklin's telephony background and firmly established tech support position, we are able to offer this service to other Internet Service Provider's and computer companies without any set up fees and actually PAY them for their technical support. Many ISP's are simply not able to provide the human resources necessary to run a department like this. With Franklin providing the technicians and information, all the ISP needs to provide is the telephone call. This results in a seamless transition to a 900 support line - and a satisfied customer for the ISP."
Peters comments, "900 support is becoming an integral part of business services throughout the computer industry. Microsoft, IBM, Hewlett Packard, Intel and many other companies all maintain very active 900 services. We think this will represent an extra benefit our corporate customers in particular will appreciate."
Initially, Franklin's Premier Support will be available 6 a.m. to 10 p.m., Pacific Time, Monday through Friday and 9 a.m. to 5 p.m. Saturday and Sunday. The charge is $2.00 per minute.
For the latest up-to-minute information about Franklin Telecom and FNet, visit our web site:
ftel.com
More information can be obtained by contacting Helen West, Shareholder Relations, at 805-373-8688. Franklin Telecom, founded in 1981, designs and manufactures communications devices and software. Franklin has an installed base of over 100,000 nodes |