MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 6, 1996--Step-up
products and new technologies are expected to rejuvenate the video
cameras, players, and recorders market by the year 2002.
In addition, this industry will be driven by a shift from analog
to digital technology and from dedicated to multifunctional products, says Frost & Sullivan's most recent report: U.S. CONSUMER VIDEO CAMERAS, PLAYERS, AND RECORDER MARKETS.
While product improvements and new features are common in this
market, technology breakthroughs are moving at a slow rate. Digital technology that enhances performance and reliability is one of the major developments expected to propel this industry.
Manufacturers of video equipment expect digital technology to
rescue the home video industry from stagnation. Digital VCRs,
digital-VHS (D-VHS) VCRs, and digital video disc players (DVDP) are
among the future digital devices expected to be shipped in the U.S.
market by late 1996 or at the beginning of 1997.
AC3 surround sound represents another recent digital audio
improvement integrated in the laser video disc players and more
likely in the upcoming DVDPs.
In 1996, revenues are projected to hold at $6.79 billion
increasing to more than $7 billion in 1997. This expected increase
in 1997 will reflect principally the entry of new competitors in the DVDPs market including the steady growth of both compact camcorders and TV/VCR combinations.
Miniaturization of equipment that increases product convenience
and aesthetics is another technology trend that many manufacturers
have progressively adopted. Both VCRs and camcorders went through
significant downsizing since their introduction, as the first VCRs
were about twice the size of current machines and utilized about
three times as many components.
By the year 2000, total revenues in the video cameras, players
and recorders market are forecast to rebound and will be driven by
digital equipment applications. By 2002, revenues in the total
consumer video cameras, players and recorders market are expected to soar to more than $9 billion with a CAGR of 7 percent.
Frost & Sullivan is an international high-technology market research and consulting firm headquartered in Mountain View. It produces a variety of strategic, worldwide industry and customer research reports. For additional detailed information, a
complimentary executive summary is available to the press on this
report.
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