THINK New Ideas Selected by Preview Travel as Strategic Interactive Marketing Partner
THINK to Serve as Global Interactive Agency of Record for Leading Internet-based Travel Service
February 9, 1999 03:31 PM
NEW YORK, Feb. 9 /PRNewswire/ -- THINK New Ideas, Inc. THNK (http://www.thinkinc.com) today announced it has been selected as global interactive agency of record by Preview Travel (http://www.previewtravel.com), a leading provider of branded online travel services for leisure and small business travelers. THINK will serve as Preview Travel's strategic marketing partner in the development and implementation of an integrated marketing communications plan that extends the Preview Travel brand from the Internet across multiple media.
According to Forrester Research, online leisure travel bookings will grow from $3.1 billion in 1998 to $29.5 billion in 2003. Preview Travel's gross bookings have grown from $80.4 million in 1997 to over $200 million in 1998. THINK and Preview Travel will work closely together to exploit the tremendous market and branding opportunities.
"Preview Travel is focused on becoming the dominant consumer travel brand while targeting new customers and reaching new channels," said Susan Goodman, EVP of Strategic Planning at THINK. "THINK is proud to help develop this leading Internet brand by providing a full range of strategic, creative and technology solutions, and integrated marketing programs across new and traditional media."
"With more than 6 million registered subscribers, Preview Travel will continue to aggressively position itself as a leader in online travel services. Our site offers consumers a comprehensive, easy-to-use way to research and book their own travel, backed by professional customer service available 24 hours a day, 7 days a week," said Ken Orton, president and CEO of Preview Travel. "We selected THINK as our strategic marketing partner because of its expertise and proven ability to integrate marketing, technology and creativity to focus and extend brands in the New Economy
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