PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 25.04

+2.6%

Nov 21 9:30 AM EST

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To: Epicenter who wrote (6969)	2/9/1999 9:27:00 PM
From: Anthony Wong	Read Replies (2) of 9523

Report from the ML conference from labpuppy.com: Pfizer (PFE) – People tried to find out the details about the products that PFE must allow Warner-Lambert (WLA) and Monsanto (MTC) to co-promote since they gave PFE the rights to co-promote Lipitor and Celebrex. PFE was very tight-lipped about this. In regards to Celebrex, they went through their sampling campaign faster than expected (given the strong demand). They think that Celebrex has a better claim than Vioxx as it has a claim for rheumatoid arthritis versus Vioxx's pain claim. They think since that rheumatoid arthritis is a serious arthritis disease, it will boost their claims in the general arthritis market. They are in phase 2 studies on Viagra for women. They will be starting direct-to-consumer advertising in the US in order to "reinvigorate" flat US Viagra sales. labpuppy.com

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