There's something missing in the report. Maybe just becuase I haven't followed them until the last three months.
Their sales goal was 240.0 million, they only missed that by a few million (234.0 m) Why did their losses go up? Expansion costs, whatever. I don't know.
I am still optimistic, probably because I work with them daily. They are growing their categories of offers. I already know of some giant merchandising projects which will be very profitable. OnSale is strengthening their 3rd party sourcing so they don't have to own any inventory in the auction.
Just a note. The sporting goods araea was not even in full operation. It was created and developed during the fourth quarter, and Spring-Summer is that category's best season.
Based on their expansion and the name brand offers I am seeing, at least in Golf; Callaway, Taylor-Made, Cobra, Lynx, that volume should really explode in the next six motnhs
I'm staying with it. Of course my daily paycheck is based on their success, so I am prejudiced, but honest about it. |
