Is this old news??<<<<<<<<<<<<<<<<<<<<<<<<February 10, 1999
DELL LOGS ITS LARGEST ONLINE END-USER ORDER
ROUND ROCK, Texas, Feb. 10, 1999 -- Dell Computer Corporation
(Nasdaq:DELL) recently made its largest single online sale - more than $7
million of Dell® notebook PCs purchased
directly through a Premier Pagessm Web site. Dell's worldwide on-line sales
surpassed $10 million per day in 1998, reflecting a dramatic surge in purchases
by corporate customers via
www.dell.com and Dell's Premier Pages service.
Dell's largest on-line transaction to date came from Des Moines, Iowa-based
Norwest Mortgage, the nation's leading originator of residential mortgages. The
single order of several thousand
Dell Latitude® CPI notebooks were directly shipped to 50 different locations
as a part of a complex, time-sensitive delivery schedule. A specific number of
notebooks arrived at each location to support sales force seminars, where
Norwest sales representatives began hands-on training on their new Dell
laptops. Each notebook arrived ready to use with a custom software image
installed, including Norwest's proprietary software.
"In the increasingly competitive mortgage business, our success depends on the
quality of people on our sales team. It is critical that we support this team with
the technical tools to be
successful," said Beth Woodworth, vice president - business integration,
Norwest Mortgage. "A technology updating project of this size, and for such a
widely distributed sales team, can be
daunting, but Dell's tools and support systems helped ensure our success. This
was a considerable investment in the future for our company, and it is already
paying off."
A unique asset tag applied on each notebook in the factory allowed Norwest
Mortgage to keep track of mobile inventory, said Woodworth. The company's
4,000-member retail sales force works
from a network of mortgage stores and remote locations in all 50 states.
"Our large corporate customers, especially those like Norwest Mortgage that
are involved in a high-precision industry like finance, appreciate Dell's efficiency
and reliability," said Joe
Marengi, senior vice president and general manager of Dell's Relationship
Group. "Customers also value our project management capabilities to help meet
their goals and improve business
processes."
Dell's Premier Pages service provides customized, password-protected extranet
sites. Dell, the world's leading direct computer systems company, creates
Premier Pages Web sites for its corporate and public sector customers.
Individual customer Premier Page web sites provide
one-stop access to simplified purchasing, purchase history reporting, order
status and help-desk support. More than 9,000-customer specific Premier Page
web sites are currently hosted through Dell's web site at www.dell.com. For
more information on the Premier Page service visit
dell.com.
dell.com
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