Thursday February 11, 8:30 am Eastern Time
Company Press Release
E-commerce Site @Moviebuff.com Key
to West Coast Video Growth Strategy
PHILADELPHIA--(BUSINESS WIRE)--Feb. 11, 1999--West Coast
Entertainment Corporation (OTCBB:WCEC - news) Thursday announced that it has expanded its revenue generating
focus to include its video and DVD e-commerce site @Moviebuff.com.
The site located at moviebuff.com, is a strategic move to increase revenues through a cash positive
growth program. In addition, West Coast Entertainment hopes to increase its market share and brand name
recognition via @Moviebuff.com due to the traffic the site generates.
The Company has opened @Moviebuff.com in anticipation that this new branch of West Coast Entertainment will
increase revenues to the Company.
Kyle Standley, President and CEO of West Coast Entertainment Corporation stated, ''It is very important to West
Coast Entertainment to continue the current success of our company. We have seen the value that many e-commerce
sites have brought to other companies and we believe that we have set up a one-stop shop site for videos and DVD
products that will directly compete with sites such as Amazon.com (NASDAQ:AMZN - news), CDNow.com
(NASDAQ:CDNW - news) and Hollywood Entertainment's (NASDAQ:HLYW - news) Reel.com.''
Standley continued, ''We are also determined to increase revenues and gain a significant amount of the home video
marketshare. We believe that @Moviebuff.com will achieve this goal.
''@Moviebuff.com is a venue that will expose our products to an audience size that is unprecedented in the
Company's history. We can offer our movies at an extremely competitive rate while still maintaining a profit to the
Company.''
Featuring breaking film news and original exclusive content, MovieBuff.com offers users a one-stop shop for movie
reviews, information, celebrity interviews and sales in both video and DVD format.
West Coast Entertainment Corporation owns, operates and franchises approximately 450 stores, and is one of the
largest video specialty retailers in North America. The Company was established in 1989 and has grown substantially
through the consolidation of small and medium sized specialty retailers in order to establish a leading position in
targeted markets.
Included in this release are forward-looking statements within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it
can give no assurance that such expectations reflected in such forward-looking statements will prove to have been
correct.
The Company's actual results could differ materially from those anticipated in the forward-looking statements as a
result of certain factors including sales levels, distribution and competition trends and other market factors.
Contact:
West Coast Entertainment Corporation, Philadelphia
Jim Frank, 215/497-5812
jfrank@moviebuff.com
or
Michaelson Group
Bruce Berman, 800/446-6006 |
