Perfumania, Inc., Altavista Search Service and Modern Bride.com in Joint Marketing Relationship
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MIAMI--(BUSINESS WIRE)--Feb. 11, 1999--
Venture to Increase and Accelerate Traffic to Perfumania.com
Perfumania, Inc. (NASDAQ: PRFM), the nation's largest perfumery chain, today announced an agreement with AltaVista, the leading search engine on the Internet and the Modern Bride Company, to promote the marketing of the perfume retailer's new Internet store, Perfumania.com.
Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, said, "We decided to increase our Internet presence with the marketing campaign on AltaVista because it's the leading search service on the Internet and has the support of leaders in the industry, including Microsoft. At the same time, ModernBride.com ads to perfumania.com the ability of reaching a large and continuously changing audience of women online."
Commenting on the announcement, Perry Allison, Director of Advertising of AltaVista, said, "We're delighted to establish a relationship with Perfumania as they begin implementing their strategy to become the global fragrance retailer. Given Perfumania's extensive experience as a fragrance and cosmetics retail marketer, we are confident that this program will help them with a quick start globally."
David Cohen, Vice President, New Media for PRIMEDIA Consumer Magazines added, "ModernBride.com brings Perfumania a compelling online marketing program. ModernBride.com's email newsletters, chat events and the integration of the Perfumania's name into relevant and highly-trafficked sections of ModernBride.com will increase female traffic to Perfumania's site."
Perfumania recently announced the opening of its Internet store. The Company has achieved the leading discount fragrance position in the United States that will be used for developing international franchised fragrance stores and international Internet affiliates. Perfumania.com envisions International Internet affiliates and franchisees selling fragrances in their local markets in local currency, at local prices and with local product delivery, making Perfumania, Inc. a true global fragrance retailer.
Perfumania also said that the preliminary results of its web site sales have been successful and above expectations, and the Company said that it expects that sales will increase dramatically as the store is advertised on Internet portals and search engines.
Modern Bride is the flagship publication of the Modern Bride Group, the World's Largest Bridal Company leading the bridal industry for nearly 50 years. Modern Bride serves more engaged women than any other bridal magazine published in the United States.
Perfumania, Inc. is a leading speciality retailer and wholesale distributor of a wide range of brand name and designer fragrances with some $180 million in annual sales. The Company operates a chain of more than 290 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas.
This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2.
This release is available on the KCSA Worldwide web site at www.kcsa.com.
CONTACT: Perfumania Inc., Miami
Ilia Lekach
305/889-1520
or
KCSA, New York
Joseph A. Mansi/Mark Schwartz
212/896-1205, 212/896-1220 |
