MMPT..why I like it....................................................Our clients include Amazon.com; AT&T; Citibank; Delta Air Lines; E*Trade; IBM; Intel; Intuit; JC Penney; John Hancock; Sony
and Unilever. We have also received numerous industry awards for our interactive marketing campaigns websites, banner advertisements and
CD-ROMs, including the Zima.com campaign and website, various AT&T sites and campaigns, the iVillage.com About Work campaign, the Sony
PlayStation campaign and the Diet Pepsi Convert a Million campaign. In 1998, we won the Interactive Agency Of The Year award from the Internet
Advertising Bureau, a trade association, and we are the only company to win two consecutive CASIE awards for interactive marketing. The Internet is
an important medium for advertisers due to its interactive nature, global reach and rapidly growing audience, as well as the expected increase in online
commerce. Unlike advertising on traditional mass media, the Internet gives marketers the potential to target advertisements to broad audiences or to
selected groups of users with specific interests and characteristics. These features enable the development and delivery of customized and targeted
marketing programs and communications services that incorporate digital data and advanced interactive features to inform, engage, entertain and
facilitate commerce with the target audience. The Internet also allows advertisers and direct marketers to measure the effectiveness and response rates
of advertisements and to track the demographic characteristics of Internet users in real time. The interactive nature of the Internet enables marketers
to better understand potential customers, and to change messages rapidly and cost-effectively in response to customer interests and behavior. The
unique capabilities of online advertising, the growth in online traffic and the favorable demographics of Internet users have led to a significant increase
in online advertising. Jupiter Communications estimates that total online advertising revenue in the United States in 1997 was $1.1 billion and expects
this amount to grow to $5 billion in 2000. Our objective is to be the leading provider of digital interactive marketing solutions. Key elements of our |
