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Non-Tech : PEP -- Time to buy?
PEP 142.94+0.9%Nov 7 3:59 PM EST

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To: Big Brother who wrote (35)2/6/1997 4:03:00 PM
From: Mark   of 392
 
Hello;

To respond to your request on the other thread, here's what I heard. Let me preface by saying that the source is fairly reliable, but the timeframe is usually a bit optimistic.

Anyway, the spinoff should happen by the end of the quarter. That's at the end of march. This should let the street value PEP at what it's worth as a beverage company. The numbers being whispered in my ear are 36 - 38 for PEP and 7.50 - 9 for the restaurant business' (I like to call them the fast food business', but I guess no one else does).

In higher mathematics this equals a price on the current PEP of between 43.50 and 47. Right now, I'll take it. I believe the strategy in this scenerio would be to sell the food business spinoff, but I have to see who runs it. The other rumor is that someone from Phillip Morris may be running it. The question is who.

BTW - I'm also hearing that PEP still won't pay the exhorbatant price for Gatorade and Snapple. But this could change if Quaker has some more poor quarters. They will be forced to lower the price. Then PEP would be interested.

I'll post with more later.

Mark
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