To Dave Gardy: Great video press conference. *Wanted*, one detail:
In watching a variety of TVW narrowcasts, the need for a technical initiative is becoming clear. You will find it preemptive if you can pull it off:
Can you stream *non-video* text and graphics that super over a RealVideo (and/or MS Media Player) TV image?
As you know, when titles are incorporated within a video image and viewed over broadcast, cable or satellite TV, they are, well, crummy. Regrettably, the Net is worse, especially with a low-bandwidth connection. As a result, one presumes you're compelled to blow up text for readability ("Thank you for watching..."). In the process of compensating for an inevitable loss of detail, text and graphics become crude (sometimes, alas, embarrassing) and their usefulness diminished.
In reflecting upon the vast opportunity represented by narrowcasting, it is certain that simple, supporting text and graphics can fundamentally enhance the value and accountability of special-interest video programming, whether live or archived. These elements can capture viewer attention and make a passive experience active. For example, in yesterday's video press conference, the names of the participants could have been scrolled, along with reinforcing details about the sponsoring firms and highlights of the new channels. This was an opportunity lost.
In the actual presentation of narrowcast programming, there is really no limit to the usefulness of text and graphics and the ways in which they can transform the Net video experience. At some point just down the road, perhaps text, graphics and other effects can be...user-controlled.
I think you get the idea. If necessary, why not bring AXC into the "skunk works" to develop and perfect this capability? It's not so much that the novelty of narrowcasting depends upon it, it's that effective, actionable *communication* depends upon it. Your sponsors and their audiences need it now. In the end, it's what narrowcasting's all about.
Digital transmission to PCs can make it happen, and TVW can put it to work.
With best wishes.
BAM |
