Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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To: HG who wrote (19980)	2/12/1999 7:36:00 AM
From: Glenn D. Rudolph	Read Replies (1) of 27307

CATCH OF THE DAY: Indecent disclosure Why do CBS MarketWatch stories show up on the My Yahoo finance channel so much? Do Yahoo's editors think those stories are superior to all the other news sources out there? Not necessarily. MarketWatch pays Yahoo a "slotting fee" for harvesting its content. I don't have issue with this business model (it's good for both parties) but I do think content consumers should know when the links they're looking at were picked by businesspeople responsible to the bottom line rather than editors responsible to readers. The search site GoTo.com practices full disclosure: Search for "online trading" and you'll find that Liberty Research Corporation has put a 13-cent bounty on your clickthrough -- it's all there in the search result. Amazon.com also recently announced a disclosure plan. Here's my proposition to Yahoo, Excite, News.com, and every other content aggregator: Follow the Goto.com model. Tell your customers when their clicks for content generate direct revenue for you. The public deserves to know where its news is coming from.

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