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Technology Stocks : TAVA Technologies (TAVA-NASDAQ)
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To: M. Frank Greiffenstein who wrote (27917)2/12/1999 8:33:00 AM
From: JSI  Read Replies (1) of 31646
 
M Frank,

You said >>>This idea that bad PR is the cause of TAVAs demise has grown long in the tooth on this board. It is ridiculous. If MSFT didn't issue a single press release (outside of earnings announcemnets), do you think the stock would have stayed stuck? The "bad PR theory"is just magical thinking.<<<<

I have to disagree here. Microsoft wouldn't be Microsoft without name recognition. Yes, they are a household name, but how did they get to be that way? PR/Advertising/IR. This is an apples to oranges analogy, as well as which came first, the chicken or the egg? :-)

YOU SIMPLY CAN'T HAVE ANY DECENT PRICE ACTION WITHOUT VOLUME. YOU CAN'T HAVE VOLUME WITHOUT EXPOSURE. YOU CAN'T HAVE EXPOSURE WITHOUT PR/IR/ADVERTISING. THIS IS NOT AN "IF YOU BUILD IT THEY WILL COME SCENARIO".

JSI
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