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Technology Stocks : PROGRAMMER'S PARADISE (PROG)
PROG 0.146+6.5%Jun 13 5:00 PM EST

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To: Zeev Hed who wrote (670)2/12/1999 1:55:00 PM
From: Bruce A. Thompson  Read Replies (3) of 2383
 
Zeev,

I have now read it over and over:

From the Jan 28 10K:

We recently enhanced our web site and have dramatically increased both product selection and product content, in fact, during the past week our number of unique viewers has increased by 11% and we have seen an 18% increase in revenue run-rates.

Two weeks later:

Programmer's Paradise Inc. said on Friday sales at its Web site drove current first quarter sales up 43 percent from the same period last year.

>>>Note: It says that "Web site drove current first quarter SALES up 43%" Not first quarter Web site sales.<<<<

The computer products marketer said at the current rate, its expanded Web site, (http://www.pparadise.com), should help increase revenues over 200 percent by the end of the quarter, compared to the year-ago.

>>>>Note: "Web site should help increase revenues over 200%" It did not say Web site revenues. It said web site helps increase revenues<<<<<

I'm reading that as the web site is an incredible success and the company revenues aregoing to be much higher. I have a few minutes, so I'll sontact IR and find out what they mean.

BT
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