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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: unclewest who wrote (2137)2/12/1999 2:45:00 PM
From: Frederick Langford  Read Replies (1) of 2489
 
Perfumania, Inc., Appoints Donovan Chin Chief Financial Officer

Business Wire - February 12, 1999 14:34

MIAMI--(BUSINESS WIRE)--Feb. 12, 1999--Perfumania, Inc. (NASDAQ: PRFM), the nation's largest
perfumery chain, announced today that Donovan Chin (32) has been appointed Chief Financial Officer.

Mr. Chin, who previously was with Price Waterhouse, LLP, has been serving as Chief Controller and Assistant
Chief Financial Officer of the Company.

Donovan Chin is a Certified Public Accountant (CPA) and has served as Chief Controller. He has overseen the
financial reporting and budgeting functions, SEC compliance and other financial areas. He joined the Company
as Assistant Controller and was instrumental in streamlining the Company's financial and closing processes. He
was quickly promoted into the position of Chief Controller and Assistant Chief Financial Officer. Mr. Chin was
employed by Price Waterhouse LLP in its Miami Audit practice.

Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, said, "Mr. Chin has been a valuable member
of the management team since he joined the Company in 1995. His experience at Perfumania and his dedication
allow for a seamless transition into his new position. We will continue to retain and promote the most talented
employees at Perfumania."

Perfumania, Inc. is a leading speciality retailer and wholesale distributor of a wide range of brand name and
designer fragrances with some $180 million in annual sales. The Company operates a chain of more than 290
retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's
suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes
fragrances and related products to national and regional chains and other wholesale distributors throughout
North America and overseas.

This press release contains forward-looking statements that involve risks and uncertainties that could cause
actual results to differ materially from those set forth in the forward-looking statements. Such risks and
uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form
SB-2.

This release is available on the KCSA Worldwide web site at www.kcsa.com.

CONTACT: Perfumania, Inc.
Ilia Lekach, 305/889-1520
or
KCSA
Joseph A. Mansi/Mark Schwartz
212/896-1205 / 212/896-1220
www.kcsa.com



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