PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY Message Board

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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: melinda abplanalp who wrote (2147)	2/12/1999 8:19:00 PM
From: Jay Fisk	Read Replies (3) of 2489

The CNBC perfume puff piece with ALU is worth at least a million buck to ALU. Revealing that they had locked in exclusive high traffic web locations three years ago with AOL and Yahoo is farsighted. Emphasized location, location, location. Comparing PRMF to ALU financially, the numbers are wacko. ALU should be in the high 20's and PRFM should be 3. It is unfortunate that PRFM screwed up their CNBC piece last week. It could have been positive, they should have provided CNBC with a tape of pro-video shots of product, store interiors, happy shoppers etc and set up the interview shot anywhere but a parking lot. ALU obviously knows how to work the media. Ten points. No position in either.

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