AOL, now I get it Message Board

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Technology Stocks : AOL, now I get it

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To: Leo J. Capobianco, DO who wrote (455)	2/6/1997 11:33:00 PM
From: Brian K Crawford	of 496

They spent 36% of revenues on advertising in the Dec 96 qtr. Management said in the conference call they would spend closer to 25% of revenues going ahead. Will the street adjust for this? And how about the reaction to the following revenue increases: <<The Company's Other Revenues rose to a record $58.2 million during the latest quarter, roughly 50% greater than in the September 1996 quarter. Of these, advertising and electronic commerce revenues grew even faster, to $40 million from about $24 million in the previous quarter and just $13 million in fiscal 1996's comparable period.>> I find the above to be pretty impressive, but I am not sure that message will get thru the red ink.....they still didn't show a profit.... Brian

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