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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Paul Fitzgerald who wrote (2166)2/13/1999 2:00:00 PM
From: Jon K.  Read Replies (1) of 2489
 
Paul, welcome aboard!

It's good to see many people are still rooting for PRFM. I am a proud(?) shareholder of both PRFM and ALU. Unfortunately, my average cost of both stocks are around $10, So I am still in negative territory.

But with ALU publicity, I think both will do great next week.

Since PRFM and ALU are the two front runners, it would be nice to study and compare two companies. In the long run, I think they will do great. They have the right product at the right time and the right place(e-commerce)

Perfume is such a perfect item for e-commerce; high margin, shoppers already knows their product (brand names),high value & small size of the product for easy shipping,....

Both ALU and PRFM, I am holding now are for short term purpose, but I'd like choose one company and keep it in my long term portfoilo.

I'd like to compare the two in following categories:

1. Management team (one of the most important factor when I invest for long term)
2. Growth potential
3. Finacial Statement, P/E, and cash flow.
4. Who has the better deals(partnership) with big names like AOL, MSFT, YHOO....
5. Anything else that is important.

TIA,

jon
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