ALU - Allou Health & Beauty: Another Web Play Message Board

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Technology Stocks : ALU - Allou Health & Beauty: Another Web Play

ALU 3.460

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Mar 3 4:00 PM EST

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To: donss who wrote (155)	2/13/1999 9:45:00 PM
From: Tom Hua	Read Replies (1) of 418

Don, Here is a summary of the key points about fragrancecounter.com mentioned on CNBC Business Center last night. - FC.com, launched in 1995, is the world's largest online perfume store - COO Eli Katz struck the initial deal with AOL - In addition to AOL, FC.com has marketing agreements with Yahoo, Excite, Microsoft's MSN. (They forgot to mention Lycos) - Sales increased more than 400% during past year - Revenue last Q reached $ 1.5 million - FC charges same price as department stores. Its selling points are convenience, huge product selection, and free shipping (free gift wrapping too, per my understanding) - Sister site cosmeticscounter.com sells beauty products - Market for fragrances and cosmetics is $19 billion. - FC.com is considered the amazon.com for fragrances - FC.com has a 3-yr head start over the competition - Executives are frustrated with the stock undervaluation, but are committed to change that soon. - Spinoff of FC.com from ALU has been considered. No timetable was disclosed on the show. - ALU stock should be worth $50 at the minimum <g>(OK, this was not mentioned in the program, just my wishful thinking <g>) That's about it folks. I think shareholders of this undiscovered undervalued gem will be richly rewarded soon. Regards, Tom

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