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Technology Stocks : Dell Technologies Inc.

DELL 117.44

-1.6%

Nov 20 3:59 PM EST

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To: Jill who wrote (99126)	2/14/1999 12:23:00 PM
From: Jon Stept	Read Replies (2) of 176387

Hi Jill, re: "how to handle Niles..." Exactly. Definitely it is the way it is done. Publicity and spin is what it is all about. In my opinion, CNBC and CNN won't bite at this until it becomes more visible in another, more recognizable space besides here in SI's forum. Possibly, this could be wrapped into a larger piece about online investing, perils and pitfalls that one of the major networks might do or part of a story in a 20/20 investigation type format; "Online Trading: The Digital Goldrush?". I think that you would have to present to them how the piece would be structured, why it will draw attention, (keeps those sponsors happy!) and how our story would conveniently (ahem!) fit in there. And how would the story spin?...It would have to be compelling... lots of people making... and losing money? Or, tearful testimony of how some analyst's comment caused somebody to lose money... probably won't fly... too whiny... besides, it was their decision. How about a story of how the analysts are getting out of the business and going somewhere else because of online trading... like Kurlak... and how they are being held increasing accountable to a wired trading public for their supposed unbiased market predictions....the Niles vs Dellheads would fit nicely in there. Ahhh yes! The more subversive, the better... What do you think? Jon :)

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