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Technology Stocks : Internet Analysis - Discussion

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To: Chuzzlewit who wrote (182)	2/14/1999 4:34:00 PM
From: MaryinRed	Read Replies (1) of 419

I will give you the "marketing" point of view. "Portals" = "Convenience"...they save time for the consumer and they (in the vision of them) should be personalized to the consumer. Convenience is a huge value...to people willing to part with coins....particularly those...with coins to part with... AOl is popular to consumers: (hence 16MM members...) why? Convenience, exclusive content, personalization (Welcome marypugh!), easy to use...(versus the Internet...I know..I know..it is hard for US to think of the Internet as "hard to use" but step back and look at the average less "techie" bunnies out there...(almost said bears..but wrong venue...haha)... AOL thrived because of the killer app: "chatting"...made some serious bucks..when you paid by the hour..(I know...cuz I paid them a lot...while getting to know my honey who lived in Texas...but is now here with me...smile...) IRC (Internet Relay Chat) siphoned off the more sophisticated users...(and we were all learning and exchanging talents/tricks...just as we do here on SI..smile)....due to the hourly charge....vs "free" nature of IRC. So...AOL killed the timed usage...and bought Mirabilis...ICQ...which is a chatting and paging kind of product....they haven't figured out what to do with it...since they are so busy cutting deals with marketers for AOL deals...but when they focus on lesser opportunities...they have that in the bag....... ICQ grabbed the heavy techies...and has managed to keep a lot of them...(I am not wild about it myself...vs regular AOL...but the budget conscious prefer it...) Also....a quick comment on Costco/SAMS/BJ's...the whole genre of warehouse stores.....Lower prices...is the major draw...agreed...and you will notice..that you can purchase in smaller quantities...get fresh produce, etc.....as they reach out to the public "at large" competing with retail grocers...etc....but you know what else appeals...to the "warehouse shopper"...it is the spirit of "adventure"..they never know...what major "find" will be in the next aisle...at a great price....because of a special "in & out" price the buyers negotiated...and bought... so high dollar shoppers....and in particular....men...get a kick out of shopping there...whereas they feel "pansy assed" in a regular grocery store.... which..is what AOL does...in a way...serves as a "finder" of "K E W L" content..for those..who don't quite know...how to find it all by themselves....a lots of little surprises and values...day to day..within AOL.....building a loyal community..."big marketing buzz word today....community"... smile.....Mary (isn't marketing fun?)...and haven't had any coffee since 8 am......haha

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