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Politics : Formerly About Advanced Micro Devices

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To: Scumbria who wrote (49648)2/15/1999 12:33:00 PM
From: Elmer  Read Replies (1) of 1579782
 
Re: "my point was that the PIII marketing scheme is fundamentally dishonest. The fact is that PIII offers very little added value to most users relative to Celeron."

All marketing is intended to present a product in it's best light. By your definition all marketing is a lie. I don't accept that view. To me there is clearly a difference between hyping a feature as perhaps more important then most may find it, when that feature really exists, and making blatantly false statements to analysts, shareholders and the general press. People expect marketing hype to be exaggerated. They filter that. At the same time there is an expectation of forthrightness in shareholders meetings and statements about business conditions. In an Intel analyst meeting we have to accept that they are being very conservative so as not to misrepresent the business outlook. In an AMD analysts meeting we can't believe anything Jerry says. I see a difference there.

EP
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