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TeleServices International Group Forms Strategic Marketing Alliance With
TEMPO, The Entertainment Marketing & Promotion Organization, to
Promote TeleServices MusicCard
February 16, 1999 09:54 AM
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Feb. 16, 1999-- TeleServices
International Group Inc. TSIG , a provider of outsourced teleservices and music
CDs through the Internet, announced today a strategic marketing alliance with The
Entertainment Marketing Promotion Organization (TEMPO). In addition to serving
as the exclusive marketing agency for AFIM (the Association For Independent
Music) TEMPO represents the corporate premium and incentive services of
PolyGram Records and Philips Electronics (the company that invented the CD).
TSIG and TEMPO will work together to promote the MusicCard program to the
corporate and non-profit customers of both companies. Using TEMPO's access to
advanced optical disc creative and technological resources, TSIG will offer
customers the option of purchasing MusicCards in the form of CDs. These
multi-media CDs may include music selections, multimedia (including game
samples), and links to Internet websites (including the sponsoring brand as well
as TSIG, MusicCard or other TSIG-selected sites). Further, TEMPO will be TSIG's
exclusive provider of Custom Entertainment software and music compilations,
while TSIG will retain control of the branding of the services.
"TEMPO is well known as a leader in technology and in marketing, and we are
excited to be working with them to promote our MusicCard program," said Robert
Gordon, Chairman of TeleServices. "Our first joint initiative will be to approach the
schools, because of our relationship with the National Music Foundation and
TEMPO's strong ties to the Music Educators National Conference."
Added Bob May of TEMPO, "We are delighted to have formed this alliance with
TSIG. They have innovated an exciting new way of promoting music and
entertainment, while providing a significant new tool to corporate and brand
marketers. We believe that the TSIG alliance gives TEMPO a tremendous
advantage in our marketplace."
As a team, TEMPO has been a leader in the business of licensing, producing and
executing custom-entertainment software-based promotions for Fortune 500
companies and brands, as well as retailers, charities and non-profits, for more
than 10 years. TEMPO plans to introduce, within the next 60 to 90 days, the
MusicCard service to its list of existing clients, including companies such as
American Express, Cadillac, Compaq, Gerber, Hershey's, Pepsi-Cola, Kodak,
Victoria's Secret and McDonald's.
TeleServices International Group Inc. is a provider of fully integrated global
teleservices to companies focused on selling products and services through
toll-free numbers and the Internet. Visit TeleServices web site at
stockprofiles.com, or e-mail info@tsig.com.
This press release contains "forward-looking statements" within the meaning of
Section 27A of the 1933 Securities Act and Section 21E of the 1934 Securities
Exchange Act. Actual results could differ materially, as the result of such factors
as competition in the markets for outsourced teleservices and retail compact
discs, the ability of the Company and TEMPO to execute their plans, the
availability of financing at favorable terms, and other factors detailed in the
Company's public filings with the SEC. |
