Ericsson introduces Chinese input in latest mobile phones
- New Feature demonstrates Ericsson commitment to meeting customer needs
Ericsson announced today that all new ranges of Ericsson mobile phones will
include a version that supports Chinese input technology. By using the keypad,
you can send and receive messages with Chinese SMS, as well as store Chinese
names into your mobile phone - all in Chinese characters. With 10,000
characters, the widest selection available from any mobile phone manufacturer,
users will always be able to find the precise characters to make themselves
heard.
Ericsson is one of the first mobile phone manufacturers who will offer a
Chinese keypad and the ability to send Chinese SMS in their products. The
first Ericsson mobile phone with these features will be released in the second
quarter.
"Meeting customer needs has always been the key to our success," said Mr
Philip Rambech, General Manager, Product Management, Ericsson
Telecommunications Asia Pacific. "We believe that a great majority of users
would welcome Chinese input and text, especially in China/Hong Kong and
Taiwan. With 30 million mobile phone users in China alone, we are confident
that our products will be very popular."
Chinese input in Ericsson mobile phones is easy to do. Users can choose to use
Chinese Simplified, Chinese Traditional, or a combination of both, character
sets. There are three input methods available - Zi 8 Input, Pinyin or
Bopomofo. The input methods were developed by Zi Corporation and licensed to
Ericsson.
Zi 8 Input
Zi 8 Input is a new technology based on the written form of Chinese and
therefore on the order of strokes. You start by keying in a stroke using the
keypad and adding on to it until the character is complete. With each stroke,
six characters that best match the one you are writing will appear on the
bottom row of your screen. If you see the character you want displayed on the
bottom row, you can select it and add it on to your message.
Zi Input (Pinyin)
Pinyin and Bopomofo are based on the pronunciation of Chinese characters.
Pinyin uses 26 Roman letters to represent the Chinese language. By keying in
the 'spelling' of the word in Roman characters and adding the tone of the
character, you will be able to select the character you are looking for.
Zi Input (Bopomofo)
Bopomofo is the preferred phonetic input method for people in Taiwan. Instead
of using Roman characters, it uses the special letters of the Chinese Phonetic
Alphabet, called Bopomofo letters.
In addition to sending and receiving short messages in Chinese characters, you
can store and edit Chinese names in the phonebook. The number of Chinese names
you can store depends on how large a memory each phone model has.
Ericsson is the leading provider in the new telecoms world, with
communications solutions that combine telecom and datacom technologies with
freedom of mobility for the user. With more than 100,000 employees in 140
countries, Ericsson simplifies communications for its customers - network
operators, service providers, enterprises and consumers - the world over.
Please visit Ericsson's Press Room at: ericsson.se
FOR FURTHER INFORMATION, PLEASE CONTACT
Julie Leong, Chee Soo Leng, Edelman Public Relations Worldwide
Phone: +65 334 3413, Fax: +65 334 1676
E-mail: jleong@edelman.com.sg, slchee@edelman.com.sg
Lisa Johnson, Manager Public Relations, Events and Sponsorship
Ericsson Telecommunications Asia Pacific
Phone: +65 350 1640, Mobile: +65 9639 5494
Jan Ahrenbring, Vice President Marketing and Communications
Ericsson Mobile Communications
Phone: +46 8 764 1460, Mobile: +46 70 590 9900
E-mail: jan.ahrenbring@ecs.ericsson.se
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