CNBC took the zing out of GBFE today but I will hold on.
Notice the bold in the following:
February 16, 1999 12:55
Golden Books Announces Debut of goldenbooks.com
NEW YORK--(BUSINESS WIRE)--Feb. 16, 1999--
Reinforces Commitment to E-Commerce Development
In support of its commitment to the Internet and e-commerce, Golden Books Family Entertainment (NASDAQ: GBFE) launched its newly re-designed web site, goldenbooks.com.
The revamped site now directly targets the demands of the consumer by answering the needs of parents, children and collectors. Golden Books intends to further build on the site over the next few months in
support of its role as one of the strongest brands in children's publishing.
The company's Special Markets group is dedicated to ensuring that Golden Books is a leader in the future of children's book e-commerce. "With Golden Books' 97% brand awareness and trust factor, we're one of
the first destinations for parents looking to buy children's books on-line. We're committed to providing both the technological and marketing support needed to successfully partner with electronic retailers," said Patty Sullivan, EVP Managing Director of Golden Books Special Markets.
In addition, Golden Books is now offering a selection of children's books through a specially-created page on Azazz.com (www.azazz.com), where it is the only children's book site. Rich Collins, chief operating officer of Golden Books Family Entertainment, said, "The strength of the Golden Books brand draws our customers to our web site. After they arrive and surf around, they tell us they want to buy our books, and that's where our relationships with Amazon.com, Barnes&Noble.com. Azazz.com, and other family toy and book-selling sites come in. We want to provide our customers with the opportunity to buy our best books on-line through easy links to both electronic retailers and traditional retailers like Wal-Mart, Kmart
and Target."
Golden Books Family Entertainment, Inc., is the leading children's book publisher in North America. The Company owns one of the world's largest libraries of family entertainment copyrights and creates,
publishes and markets entertainment products for children and families through all media. Its extensive library includes The Lone Ranger, Lassie, Underdog, Little Lulu, The Poky Little Puppy, Pat the Bunny,
popular holiday animated programs, such as Rudolph the Red-Nosed Reindeer and Frosty the Snowman and the Shari Lewis Enterprises Library.
This press release includes statements which may constitute forward-looking statements made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Although the
Company believes the expectations contained in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. This information may involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements.
Factors which could cause or contribute to such differences include, but are not limited to, factors detailed in the Company's Securities and Exchange Commission filings.
CONTACT: Golden Books Family Entertainment
Juli R. Branson
212-547-6700
jbranson@goldenbooks.com
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