[Recent correspondence concerning WSTL website]
You guys who design websites for a living probably have better insight than me. Put your two cents in.
E-MAIL with history.......
Constructive comments:
Note: I have been following your website several times a week for 2 years
along with BA, LU, TI, MOT, AMTX, PAIR, ORCTF, AWRE, BT, BLS, SBC, ALA, on
and on....
Please finish the following links:
1. Investor Relations - Analysts: provide links to research if possible,
i.e. Joel A. at PCM publishes publicly at
preftech.com
2. Links to upcoming events i.e.:
supercomm99.com
dslcon.com
ispcon.internet.com
3. About Westell - Customers and Partners: A lot of this info is available
in Annual Report and press releases, however grouped together may have
better impact.
4. Sales, Service, Support - Electronic Documents - Brochures in "Soon to
come". DMT may not be ready but I would think all of the cap documents
would be readily available.
5. DSL Solutions - DSL Customers: **** Very Important**** List all trial
customers and deployments such as Bell Atlantic, GTE, BT, Northwestel, BC,
US West, Bell South, Ameritech, etc. . If you look at ALA website, it seems
that they have listed everyone they have ever sold a modem to.
6. DSL Solutions - DSL Partners: **** Very Important**** Orckit website is
good example here:
orckit.com
7. DSL Solutions - Power Point Tutorial, FAQS, White Paper, Industry news:
Good for those unfamiliar with technology who keep fostering misinformation
(i.e. CBS marketwatch article a few weeks ago saying AWRE supplying BA with
modems)
Again, Orckit is good example:
orckit.com
Others:
mot.com
aware.com
8. DSL Solutions - Industry News:
Links of use:
adsl.com
uawg.com
itu.int
web.ansi.org
telechoice.com
9. News Center - Online Press Kit - Installations, Strategic Relationships,
Partners, and Success Stories:
Same as #3 and #5. Westell has to have at least one installation you can
talk about. A blank page for Success Stories does not give prospective
customers or investors much confidence.
10. Explore our Site - Site Map and Search:
These are the basics of any website and a must! I am sorry (I want WSTL to
succeed as I have a load of shares) but that is part of what I meant by not
professional.
Other tips:
Put some movement into the site. Add more thumb nails especially in
products sections. Use more variations in Fonts, Font sizes, etc. which are
more pleasing to the eye and provide more contrasts for different sections.
Provide links everywhere! Aware is good example of above:
aware.com
It is bright and lively, has all the basic tools, is very complete, and
definitely puts there best face forward.
I know that a great website may not have an effect on winning RFP from large
Telcos, except that they probably want to be associated with first class
vendors. But, for investors, it makes a BIG difference. It helps them to
understand the industry, your customers, your partners, the real story
behind the numbers. When numbers are negative, it helps to have a great
story. Investors are forward looking but need to be convinced with a great
vision which an outstanding website promotes. You guys have much more going
for you than Aware but they know how to sell their story (4 1/4 to 40)..
-----Original Message-----
From: mmeudt@westell.com <mmeudt@westell.com>
To: thetash@ix.netcom.com <thetash@ix.netcom.com>
Date: Tuesday, February 16, 1999 3:44 PM
Subject: Re: Website
>Jim:
>
>Thank you taking the time to write us. You must be new to our web site,
>otherwise you would have noticed is brand new. Within the past three weeks,
>it has undergone a major overhaul and, as a result, is still a work in
>progress We certainly realize the incompleteness of it, as I believe we
>have plainly stated in the segments under modification.
>
>On the whole, however, the web site today provides visitors with much more
>in-depth and useful information than our previous site. We have received
>only positive comments from web site visitors as to the professional
>presentation and user friendly features the new website offers. If you have
>not visited the investor relations section yet, I recommend you do so. It
>is robust with useful information.
>
>We do have a tremendous amount of pride in our company, our shareholders
>and our management, as well as our web page. If you have any constructive
>comments or suggestions, we welcome them.
>
>Thanks,
>Mark Meudt
>Vice President
>Westell Technologies, Inc.
>
>
>
>
>
>Please update your website. It is woefully incomplete. Zionts is always
>saying that the customers will make announcements, but your press kit does
>not even discuss the strategic alliance info. that is in the public domain.
>It seems 50% of the links I click have no web page behind them. Investors
>search websites for info. constantly. The impression that the website
>gives is not professional. Penny is not the only shareholder in this
>company although management acts that way because he owns that magic
>percentage of outstanding shares. Have some pride!!!
>
>Unhappy owner of 20K shares of this chapter 11 prospect.
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