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Non-Tech : E*Trade (NYSE:ET)
ET 16.57-1.5%Dec 2 3:59 PM EST

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To: Oeconomicus who wrote (5223)2/16/1999 11:52:00 PM
From: mod  Read Replies (2) of 13953
 
Yes, I believe that millions of customers and hundreds of billions of dollars will continue to move from the full-service brokers to the internet brokers. Post all you want that it won't happen, but you can't stop it. EGRP is not a bet on the stodgy old white-shoe firms, it is an internet brokerage. Growth will be much faster for E-Trade then old-line "full-commission" brokers.

E-Trade is the largest on-line broker that started from zero, without a base of off-line customers like Schwab. Schwab has always been late to the on-line business, nobody would view them as an innovator.
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