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Non-Tech : E*Trade (NYSE:ET)

ET 16.72

+0.9%

Dec 3 3:59 PM EST

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To: mod who wrote (5225)	2/17/1999 12:16:00 AM
From: Oeconomicus	Read Replies (1) of 13953

White-shoe firms? OK, so perhaps EGRP deserves a higher P/B or P/E multiple than JC Bradford, but EGRP is still a stock broker. How 'bout white sneakers? Still, my point was that the internet was, over the last few years, growing from a tiny handful of users to many tens of millions. You can't compare that explosive growth, the birth of a whole new industry, to the growth prospects of the brokerage business (or even just the online part of it) from this point forward. BTW, did you know Citibank Investment Services offers (or soon will, I haven't had a chance to check it out) online trading for as low as $19.95 per trade? Did you know this service is tied into their online banking service which is about to kick off a major promotional campaign with the launch of their new financial portal site? Just thought you might want to consider that the competition isn't just old white-shoe firms or other online firms like AMTD. It is people with much bigger ambitions and resources than EGRP. Bob

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