Vermont Tedddy Bear --- BEAR --- up 200% or so Message Board

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Strategies & Market Trends : Vermont Tedddy Bear --- BEAR --- up 200% or so

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To: Lee N who wrote (137)	2/17/1999 8:35:00 AM
From: Roy F. Baker	Read Replies (1) of 183

Lee, This particular drop, IMHO, was caused by management mis-handling the "news" releases. They stated, "Earnings would be out on the 16th. Sales for Valentines Day were great. New services were being offered (BEAR Grams). The CEO was to be on TV 3 times." The TV spots weren't promoted, the BEAR Grams weren't promoted, the wave of excitement from Valentines Day was killed by the earnings report coming out on the 8th. Instead of building to an explosion the rocket fizzled. It was pure management mis-management as I see it. Perhaps they need a professional service to co-ordinate their information and promotion. Roy

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